Our Specialties
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Small Business
Make a lasting first impression and increase brand recognition with your logo expertly embroidered on merchandise and uniforms.
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Public Safety
Outfit your team with pride with specialized embroidery products tailored for public safety personnel. We’ll work with your shift schedules.
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Custom Embroidery
Make every item and every gift feel truly special and uniquely memorable with personalized embroidery.
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Medical Offices
Dress your staff for the quality care you provide with the professional appearance of embroidered lab coats, scrubs and uniforms.
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Municipal Groups
Enhance your team’s civic pride and build public trust with your logo expertly embroidered on uniforms and gear.
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Clubs and Associations
Celebrate your members, bring people together and create a sense of belonging with custom embroidered items.
Our Mission
Custom embroidery made easy – with expert craftsmanship and a personal touch
At Kelder Threads, we make custom embroidery easy, smooth, and stress-free. We bring your vision to life with care, expert craftsmanship, and attention to detail, creating products that help you look polished, professional, and proud. From your first call to the final stitch, we provide personalized service every step of the way, ensuring a confident and enjoyable experience.
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We specialize in providing high-quality custom embroidery services tailored to the unique needs of small businesses, public safety, clubs & associations, and local organizations. Our expert craftsmanship ensures that your logo, insignia, or design is always beautifully represented, helping you look polished and professional, instilling pride, fostering a sense of belonging, and creating a lasting impression in the industry or community

About Us
Custom embroidery made easy – with expert craftsmanship and a personal touch
Welcome to Kelder Threads! We’re here to make your embroidery experience easy, friendly, and enjoyable every step of the way.
Founded by Laura Wieringa in 2011, Kelder Threads began as a small home-based business and has grown into a trusted company known for quality embroidery and personal service.
Our name comes from the Dutch word for ‘basement,’ a nod to where it all began. Today, from our storefront location on York Street in Elmhurst, we serve businesses, organizations, and individuals with custom embroidery made with expert craftsmanship and a personal touch. Your experience will be smooth, friendly, and stress-free — from the first conversation to the final stitch.
Testimonials
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Kevin "Woj" Wojdak, Communications Officer, Urban Knaves of Grain Homebrew Club
Laura has been a pleasure to work with. She has been professional every step of the way. The shirts she made were excellent quality and designed to my exact specifications. She has excelled beyond simply making shirts for our brew club by providing us with a customized website for ordering. This extra level of service eliminated my need to collect money from our members and made it absolutely easy for everyone to order exactly what they wanted.
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Michael Brumm, City of Elmhurst Building Department
We’ve been incredibly satisfied with the quality and service from Kelder Threads Embroidery. Laura handles all our department’s apparel needs with professionalism and ease. Communication is always clear and timely, and working with her has been nothing but smooth. Highly recommend!
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Dedra Hively, The Home Depot
You have been the most responsive vendor I work with. You have been flexible with my needs and never make me feel bad! All of the finished products have been more than superb. Quality, attention to detail and excellent design of my “vision”. Thank you for the great communication! I look forward to more projects!!!
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Phil Cleland, President, Chicago Specialty Gardens
Chicago Specialty Gardens has worked with Laura and Kelder Threads for many years, and we’ve always been very satisfied not only with the finished products but the level of customer service we are treated to. Laura is always quick to communicate any issues which arise, and offers suggestions for alternate materials or options which could be a better value for CSG. We look forward to many more years of working with Laura and Kelder Threads.
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Jill Shuttleworth, Marketing & Office Manager, Apex Design Build
Working with Laura at Kelder Threads has been an absolute pleasure. She’s responsive, professional, and incredibly reliable — every order is handled quickly and with care. We know we’re in great hands with Laura!
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Jimmy Kubish, President, KubeTech
Working with Laura and her team has been great! Laura always captures our
vision to give our IT team a sharp and professional look. Kelder Threads has also been able to do various specialty items for us and has always been excited to help. We also love supporting another local small business and good people! We highly recommend Kelder threads for all your embroidery needs. -
Kristen Hogsed, Director of Assimilation, Naperville Presbyterian Church (PCA)
I am so grateful for the personalized customer care & support that I received from Kelder Threads! Even though our order was small scale, Laura gave us VIP treatment; she helped us resolve the issues we had in sharing our graphic file and completed our order in a short time span. I highly recommend Kelder Threads—our group will be back for sure!
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Chris McPartlin, UpCampus Student Living
Laura & Kelder Threads have been outstanding for our company “swag”! We have brought her multiple projects, and they have always produced high quality work at great pricing.
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Jamie Nimmer Matuszak, Mindful Skincare, Elmhurst IL
I have my scrubs and personalized hoodies embroidered here! Laura’s work is beyond exceptional and reasonably priced!